Author: manan

Book Summary : BrandWashed

Martin Lindstorm explores “tricks” which marketer use to lure customers to make purchases. The reason he uses the term ” Trick ” is because his premise for writing the book is that Marketers ” Brand Wash” customers to purchase things which are not necessary or important for the customer

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Source Attribution for Users & Sessions in Analytics.

To have a look at how google attributes source to users and sessions, it is essential to know the difference between a User and Session in analytics terminology. Another relevant concept, which will come handy, is a hit. Let us have a look at these terms: User: A User is a unique user who visits your website and can have multiple sessions. Google identifies user with a unique ID, which can be seen from user explorer. Session: A session is a group of user interactions or hits with your website that take place within a given period. Hit: A hit is the most primitive type of interaction, which a User can have with the website. There are multiple types of hit, most frequently used is page view. Other hits include events, transactions, social interaction, user timing. When a user visits a page, analytics records a page view Hit. Session is simply a group of hits in a time boundary. A user ( represented by green circle ) has a unique User-ID in Analytics. All the hit types of a user are grouped into sessions. Going back to the original question of how google attributes source for a session and a user. Source attribution for Session: As discussed above a user can have multiple session. Each session will have a unique source. This means that each session will have a unique source always....

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Creating Advertising that sells — Ogilvy’s Way !

Ford’s Head of Marketing Research George Hay Brown, inserted advertisement in every other copy of Reader’s Digest . At the end of the year , people who had not seen the Ad ended up buying more Fords than those who had seen the advertisement . Merely advertising does not guarantee sales . Badly written copy , poor graphics , irrelevant message can inversely affect sales .  What makes up a good Advertisement then ? There’s no standard code of conduct for writing “good” advertisement copy , however, in his book “Ogilvy on Advertising” , David Ogilvy has highlighted some broad principles . On reading those principles , I jumped off my seat in excitement thinking I always knew that , and this guy had put words to my thoughts  even before I was born .  ( Damn ! I am late ) Let’s have a look at Ogilvy’s 12 Principles for Good Advertisement.       Product...

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